Some would have you believe there are two camps when it comes to the subject of ideas. Those who have them and those who don't.
The idea is that there are ‘Idea People' who seem to have a genuine gift for generating ideas. Give them a scenario to work with or a problem to solve and they'll start popping out ideas. Are all of their ideas great? No! Some are real stinkers. But they generate so many ideas a few good one's are bound to pop up. With experience and enough perspective, Idea People learn to evaluate their ideas quickly and give their best attention to what will work.
What if you're not a natural Idea Person?
Well here's the thing. I don't believe that there are Idea People and No Idea People.
We are born with an ability to generate ideas – take a good look at most kids. They come up with ideas all the time! Sometimes faulty ideas, because they don't have all the information yet. Often brilliantly creative ideas, because they're don't have a lifetime of experience to beat the creativity out of them yet.
Somewhere along the way, whether it happens at home with a negative, critical parent or at school with unimaginative teachers, many are fooled into believing that they're not creative and don't have any good ideas. The natural imagination of childhood gets squelched.
If that has happened to you, I believe we can fix it. Learning all over again to be creative and come up with a variety of ideas is possible and oh so necessary to be a smart and successful business owner.
If you feel like you are an Idea Person – you escaped childhood with your ability to think creatively intact – how do you evaluate and manage all of the ideas you come up with?
You've probably heard the term Entrepreneurial Attention Deficit Disorder? It testifies to the truth that some have so many ideas that they end up getting lost in them. The danger for these Idea People is developing a chronic ‘Starter Syndrome‘ and nothing ever gets finished.
The good news is that this can be overcome. With determination and accountability an Idea Person can take their ideas and become a Serial Entrepreneur. Someone who starts and finishes projects one after another, building a wildly successful business.