My friend Nicole Dean is serious about the value of good customer service. I've always known this about her and today you'll see how much thought she puts into it. I'm sharing a blog post from her site that I found thoughtful and actionable.
Nicole and I are both digital product sellers. Our customers are buying online expecting a smooth check out process – but once a while snafus happen and customers are left hanging – and as Nicole says… “It's hard to earn back that excitement they felt while they were placing their order. And it's hard to earn back that trust.”
She goes on give excellent advice on what to do when that happens – or avoid it entirely.