Communities aren't communities without engagement. #lovepeoplemakemoney #community #buildingcommunity #solopreneur #businesssuccess #business

I’ve hosted an online community since 2004 and I’ve hosted live events since 2013. Whether the community forms virtually/digitally or in person – I see pure magic happen when people show up and engage with each other.

Are You Engaged In The Communities You’re Part Of?

Imagine coming over to my place for a mastermind. If you showed up, sat in silence even though we ask for your input, then left without a word… only to repeat the same pattern every week – well, that’d just be weird!

I don’t know anyone who would do that in person – but lots do it online.  The internet makes us all lurkers to some extent, right?

A community’s greatest value is in the relationships that develop within it and relationships can only develop through engagement.

That’s why I celebrate those who participate.

After observing how people show up (or don’t) I created a few ‘Engagement Archetypes’ for the sake of this conversation.

  • Disengaged Ghost: You Joined But You Don’t Show Up.
  • Curious Observer: You Show Up To Read Only
  • Interested Clicker: You Click Like/React To Conversations
  • Responsive Contributor: You Actively Reply To Conversations With Words
  • Creative Instigator: You Start Conversations

Keep in mind, these Engagement Archetypes are meant to be playful and descriptive – not definitive of any one person. I know not every person is going to be highly engaged all the time. Engagement is going to ebb and flow for any one individual depending on what’s going on in their life.

I’m not suggesting everyone try to be the most engaged Archetype either.  How you show up is going to change based on the community and how jazzed you are about the subject matter and people there.

For example, I’m an Interested Clicker in several groups I monitor to keep tabs on what’s happening in my friend’s businesses.  I’m a Responsive Contributor in a few groups and a Creative Instigator in my own spaces and at least one group that I’ve paid to get access to.

My personal preference is to leave groups I don’t feel drawn back to or want to click and engage with – so I’m only a Curious Observer for a little while and I’m never a Disengaged Ghost.  Either I’m a YES to being an engaged member or I’m not a member.

Being an active part of online communities have been integral to my business success and my growth as a human being. Creating a powerfully positive space for community to grow is one of my greatest joys.

I invite you to think about this concept and notice where you’re actively engaged and where you’ve ghosted – and be wonderfully intentional going forward :)

About the Author

I'm all about Content Marketing here at Love People + Make Money. I love to coach and collaborate with other content creators, so never hold back from sharing your ideas with me! - Kelly McCausey

P.S. I've got openings in my People Power Private Coaching program RIGHT NOW. Reach out to me about a consult!

Comments Are My Content Love Language: Leave Me Some Love!

Your email address will not be published. Required fields are marked

  1. I love your decision to remove people from your group if they’re not engaged. I think it can only improve the overall quality of the group as a whole.

  2. I think culling the deadwood makes sense… but I also feel that people will engage at different levels over time.

    So, I might be in your group for 6 months and really busy with other things…. and then a post will grab me and I’ll respond and be drawn in again.

    If I’ve been removed for lack of activity – I don’t get that chance to contribute later on….

  3. Thank you for sharing some more insight into the thought process on this. At first I didn’t understand why you were removing people, but the more you explained your goal the more it made sense. I’m still a little torn over the removing of people, because Facebook is always changing how they show things and not everyone knows to go the /groups area to see if a group has been chatty or not, but this whole conversation and process also gave me a different lens to look at my own groups with. That totally different perspective really got me thinking about new things to keep members engaged and how I could use the group to help people in different ways. And for my group members that aren’t always sure how Facebook works or where to find things I think I’ll drop a few reminders in my email series for them to pop back over and say hello to everyone :)

  4. Yes to all of it :)

    I go through my main group every few months and weed out people who have zero engagement. It’s always been my policy and 5 years ago when I created the group I required monthly commenting or I deleted them after 60 days.

    It created the group I and others craved. A true community across the world that knows little things sbout each other and isn’t afraid to tag someone to ask how an event went or to check in because they’ve been quiet.

    It’s a lot of work, but I love it.

    Sadly, we have had a few tragedies happen and we were able to quickly communicate and get members in the area to help others. This is because we are tight-knit even though we are now at 800 members.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}