This is a guest post from dynamic duo, Tracy Roberts & Susanne Myers, behind the popular PLR site Piggy Makes Bank.
Content marketing is a big deal for online entrepreneurs and for good reason. Quality content helps us reach new audiences, get their attention, and draw them into our funnel. It’s also quite a bit of work to craft engaging blog posts on a regular basis and it’s easy to skip a day here and there while you work on everything else it takes to build a thriving online business. Before you know it a week has gone by without a new post and then a month. Don’t let that happen.
A great way to avoid this is to come up with a content marketing calendar. But that’s not the only benefit of using one…
Why You Should Use A Content Marketing Calendar
A content marketing calendar helps you stay organized. No more mornings spent sitting in front of the computer, trying to figure out what to blog about. You have a plan and know exactly what you should be working on. Planning your content out ahead of time helps you spread publication out so you have something new coming out on a regular basis. This will help with readers and can be beneficial when it comes to search engine traffic.
It also helps you branch out and cover all topics and subtopics your readers are interested in. In short, a content marketing calendar keeps you organized and shows you at a glance what you’ve been blogging about these past few weeks and months and what’s planned for the future.
A content marketing calendar is a tool. Change it and use it in a way that works for you. If you enjoy working with pen and paper, use a paper calendar that you can carry around with you or throw in your purse. If you need something you can update across multiple devices, Google Calendar is hard to beat. Or if you want the convenience of planning from your WordPress dashboard, there are several great calendar plugins to choose from. Give each method a try and see what works for you.
Use PLR As A Brainstorming Tool
Now that you have a content marketing calendar in place it’s time to fill in the blanks. Start with the posts you’ve already been thinking about. For the rest, you have several options. You can do the research yourself, or you can take a shortcut with PLR.
Pick up a pack of PLR articles for your niche and start reading through them. Use them as research and inspiration for future blog posts and jot them down in your content marketing calendar. Of course you can also start using the articles themselves as a first draft of your blog posts. Even if you don’t, starting with PLR will greatly reduce your content creation time.
Use PLR To Make Time For Other Important Marketing Tasks
Using PLR articles as part of your content marketing strategy helps free up time that you can use on other important marketing tasks, like growing your social media reach and driving traffic to your latest opt-in form. Let’s look at the different ways you can use pre-written content as part of your overall content marketing strategy (and of course fill your calendar).
- Use PLR articles to give you a head start on writing new blog posts. Paste in the article, tweak it as needed, add a picture and some basic formatting, and hit publish.
- Combine a few PLR articles into a new lead magnet or opt-in freebie.
- Create a new bonus for a paid product, or an entire new product from PLR content.
- Use snippets of PLR articles on social media to create engagement and start discussions with your target audience.
- Use PLR articles in their entirety or parts of them in your emails and newsletters.
Give it a try and see if using PLR as part of your overall content marketing doesn’t help you free up time for everything else on your plate.
Use PLR When You’re Sick Or Going On Vacation
Last but not least, let’s talk about those times when you can’t or don’t want to write new posts from scratch. It could be because you’ve come down with the flu and writing a fresh 400-word article for your readers isn’t going to happen. Or maybe you’re going on a week-long getaway and want to schedule a couple of posts to go out while you’re gone. Sure, you could work ahead and write them before you leave, but that would mean longer hours at the desk. Instead, queue up a few PLR articles, tweak them as needed to work for your audience and get them scheduled in a fraction of the time.
Ready to give this a try? We invite you to check out our pre-written content offers. We create a wide variety of content mainly in the online business, self-help, and health & wellness niches. Scroll down towards the bottom of the home page for our free PLR packs. Download one, paste the articles into blog post drafts and give it a try.
About Tracy & Susanne
Tracy Roberts & Susanne Myers are best friends that- after many years of working separate websites alongside each other – finally decided to combine their skills to create a Private Label Rights business that allows them run a business that supports their lifestyles.
When you put the two of them together you get a powerhouse with over 13 years of experience in writing, marketing & customer service. And that’s what makes PiggyMakesBank.com one of the best PLR sites available to you today.