We seek a lot of information in our business, from learning new tactics we hope will help us grow, to tackling the tech we've been told will make it all easier. There are days when I feel like I'll scream if I have to learn one more thing… thankfully, I spend more time Doing, than Learning. For me, getting things done make the next round of learning worthwhile.
There's an of learning in our business that never ends, one I would say is as important than all the others:
I'm talking about learning all you can about your Target Market.
How well do you know the people you seek to serve?
Can you answer questions like this?
- What problems do they face?
- What hopes do they have?
- What new tools are they curious about?
- What's changed for them in the last year?
If you're actively serving your market, spending time with them, listening to their needs, reading between the lines – you're going to be on top of the issues that matter most. You'll rarely struggle for topic ideas and be better at communicating with them.
What if you're targeting a new market? It takes time, effort and the development of many new relationships to get into that comfortable flow.
Here's an encouraging idea, whether you feel like you know market well right now or not – there's a way to get to know them better: Small Market Surveys.
- Want to know if your market is interested in learning more about a particular trend?
- Need to know if your people are interested in more personalized coaching options?
- Curious to find out if your market would like more DIY options for their projects?
But don't ask them in a half-hazard way – for example, don't throw out general questions on Facebook. Your friends may or may not be in your Target Market, so their answers might create more confusion than clarity.
Worse, ‘Group Think' can easily take over!
Your initial question is sucked into a vortex of misplaced opinions and argument. Interestingly enough, discussion threads like this can give you interesting insight… but it may have nothing to do with what you wanted to know in the first place.
Take control by creating your own Survey.
First, consider what you really want to know. What do you need information for?
Next, put together well crafted questions so you get more than a Yes or No answer.
Now, Put the survey out to your people and soon you'll be learning everything you need to make smarter decisions.
If you'd like to learn more about how I use Surveys, I'll invite you to check out my Small Market Surveys product.