List building and follow up are areas of business strategy everyone needs to give attention to, yet it seems to often be resisted by service providers. They feel like they either have nothing to say or that people won't want to hear from them. Cindy Bidar used to feel that way, but she got over it and ultimately changed her entire business.
Over here she is writing about why service providers need to go ahead and start that mailing list and develop a funnel.
The reasons she highlights are:
1. Clients on demand.
2. The ability to scale quickly.
3. A built-in audience when you decide to branch out.
4. Better word-of-mouth marketing. Sound counterintuitive? It’s not.
5. The ability to earn passive income.
GO read this post especially because it has a golden nugget – a little funnel plan right in the content that you could start using today.