The best advice I can give about the question 'how long does a blog post have to be?' #solopreneur #solopreneurs #bloggingtips

Isn't this the most annoying answer?

A blog post needs to be as long as it it needs to be. “

It is the best advice I can give and it will only take a short blog post to support my point ;)

Don't keep it short just to limit yourself.

If the point you're making is simple, you don't need to strive towards a particular word count – just make your point and engage your audience well.

Check out how Seth Godin never uses more words than he really needs to to make a point.

If you're making a complex point, you shouldn't try to limit your word count to ‘keep it short'. You'll just frustrate your reader by leaving them without full understanding.

Think about some of the blog posts you've really loved reading. I'm sure they are of varied lengths – just the right amount of words to make the desired impact, right?

See how Derek Halpern goes deep to prove his points.

Don't go long just to make it seem more impressive.

I am for ‘writing tight' when it's possible.  Keep the adjectives to a minimum and don't repeat your points in different ways.  That's filler.

Don't veer off left and right with a lot of ‘oh by the way' stuff.  You don't need to support every thought with a story.  When someone does that I get bored and end up clicking away.

Engage me!  Know what you want to tell me and deliver it in a clear personable way.

If you do that, I'll enjoy your post, whether it's 230 words or 2300.

About the Author

I'm all about Content Marketing & Community Building here at Love People + Make Money. I love to collaborate, so never hold back from sharing your ideas with me! - Kelly McCausey

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  1. That’s why I listen to you Kelly! I totally agree and this post actually just helped me make an important decision that I’ve been avoiding.
    Thanks for keeping an eye on things and sharing your brain!

  2. Thank you, Kelly. That made sense. As someone who is often verbose, I have been making an effort to keep my thoughts from rambling beyond what’s necessary to make my point or share my story. Heck, I even leave l-o-n-g comments! Well, that has actually worked to my advantage because I get requests to use my comments to create guest posts. ;)

    Again, thanks, Kelly, for covering this rather subjective question with a direct answer.

  3. I think English teachers have traumatized people. We tell everyone that the essay must be 500 words long. And that you should never start a sentence with “and”. Or that you should never use sentence fragments. Ever.

    I think sometimes this leads us to get super uptight about writing for the web — or any other venue, for that matter.

    While it is important to use proper grammar and to organize our posts, we can also let our hair down a little bit. After all, we aren’t writing our doctoral dissertations.

  4. I appreciate this post Kelly, it brought a lot of clarity to me on blog posting. I have pondered that question to myself many times and you pretty much summed up the answer for me here.

  5. Dang. Like my grandma says, “that’s so easy it’s just too much like right”. Let me interpret in Homer Simpson language “doh, why didn’t I think of that!”

    Thanks for helping us really ‘get it’. This makes complete sense.

  6. It’s funny that you wrote this – I started a blog post today that I swore I had started writing before, but I actually had never touched the topic (I have in conversation over and over, but had never written about it). Out of curiosity, I looked down at my word count. So far, I’ve written almost 1,000 words. I stopped because I had to get something else done, but I suspect once I get back to it, add anything that still needs to be said, and then tighten it up, that it’ll still be around the same word count, possibly higher. And that’s cool, because it’s an important topic that needs details and perspective.

    Thanks for the encouragement to write as much – or as little – as we need to, to get our point across. :-)

  7. Great post, Kelly, and I especially appreciate the two examples you gave that are on totally different ends of the spectrum. My posts are generally 6-700 words and I do try to write some 350-400 word posts, but it’s more of an effort for me than writing a longer post.

    My most recent post is just over 2,000 words and I did not start out with that in mind but I would have had to deliberately divide it into two for it to make sense.

    Thank you for the reminder that it’s not the quantity but the quality that’s important.

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