

Kelly and Marisa have an in depth conversation on both the art of copywriting and the importance of copy in creating a sustainable business. “How do I not already know this person,” Kelly exclaims during her introduction, and promises by the end, you'll be wondering that too.
During the interview Marisa shares;
- What you need to know before you hire a copywriter
- Why learning the skill of copywriting is a essential to your business
- The reason you should forget templates and just be yourself
- When you should using 4-letter words in your copy and when you shouldn't
- and even What she's learned from Covid-19 that you should know
Sign up for Marisa's Get Your Couture Copy access here.
I loved this episode with Marisa so much! Copywriting is the one thing I seem to still, after all these years, struggle with. I’ve bought a few copywriting templates (many many moons ago) and they didn’t work for me. They definitely weren’t in my tone of voice or sound like me at all.
I enjoyed the conversation around the swearing thing. And I love what Marisa said about if your copy isn’t clear, swearing and cussing isn’t going to fix it! I’m not bashing cussing – sometimes I can cuss like a sailor – but I’ve seen a few different people who have tried to add the F word into in their messages because “this is me and I’m going to be authentic” but the funny thing was – it never once sounded authentic or real to me… maybe because I had been following them for quite awhile and not once had they ever used the F word before. It didn’t surprise me when they stopped using that word (and swearing in general) in their messages.
Don’t half butt cheek it – LOL loved that phrase too.
Thanks for this interview – it gave me the opportunity to “meet” Marisa. Already signed up for her offer and so glad she made it available to us!
Don’t ‘half butt cheek it’ ;) I like it too LOL!