I'm a Thrive Architect user and love that they're putting such high emphasis on creating content that motivates and equips their user community.
This recently published item featuring the 6 Psychological Triggers Behind High Converting Webinar Registration Pages caught my attention. I opened the post up in my browser and determined not to call it a day before I'd given myself to relax and read the whole thing.
It was worth it.
The author, Stephanie Kelly, says “A great webinar registration page will hit some, if not all, of these conversion-boosting psychological triggers:”
The Triggers Are:
- Authority & Credibility
- Social Proof
- Scarcity & Urgency
- Objection Handling & Relieving Fear
- Perceived Value
She goes on to dig into every item and gives us current powerful examples to study.
If you love self-educating yourself with free content when you get the chance, you'll enjoy it. Read it for the educational value but also with an eye for how meaty and actionable the content has been developed. We can learn from this gal!